Irem’s Chief Executive Officer, Giovanni Musso, took part in the second edition of SUSTART 2025, the international forum dedicated to the sustainability of art and culture, held on Tuesday 25 November at the Chamber of Deputies, in the Giacomo Matteotti Hall of Palazzo Theodoli-Bianchelli.The event, organised by Ethicando Association (Milan) under the artistic and scientific direction of Prof. Marco Eugenio Di Giandomenico, serves as an annual platform for dialogue among institutions, businesses, universities and cultural professionals on the strategic role of culture as a driver of sustainable development, aligned with the UN 2030 Agenda and the UNESCO Culture|2030 Indicators.Numerous institutional representatives attended the forum, including: Paolo Barelli (President of the FI Group at the Chamber of Deputies), Roberto Marti (President of the 7th Standing Committee of the Senate – Culture and Cultural Heritage, Public Education), Mauro D’Attis (Member of the 5th Budget Committee of the Chamber of Deputies), Giacomo Vigna (Director of the 3rd division of the Ministry of Enterprises and Made in Italy), and Senator Antonio Saccone (President of Cinecittà Holding).During his intervention, CEO Giovanni Musso outlined the company’s vision regarding the interconnection between sustainability, creditworthiness and social responsibility, emphasising how the business community must play a more active role in cultural and social development.“A company can – and must – become a cultural actor, assuming a structural role within its territory,” Musso stated. “It is essential to engage the public and help them understand the social relevance of business activity, also through the enhancement of local areas.”
He highlighted that economic development and social responsibility are now inseparable.Among the proposals presented, Musso noted the potential to establish innovative forms of cooperation between companies and cultural institutions, for example, exhibiting artworks stored in museum archives directly inside corporate spaces. “This would represent a cultural pact between enterprises and museums,” he explained. “It would stimulate employees while offering the public and stakeholders the opportunity to experience artworks otherwise kept from view.”Musso recalled that, like many other companies, Irem carries out its commitment by promoting corporate heritage, people, welfare programmes and social responsibility, fully aligned with ESG principles. The 15th of October, the company was honoured in the prestigious Giulio Cesare Hall at the Campidoglio as one of the top 90 sustainable Italian companies.“The success of a company is like a dynamic museum,” Musso concluded. “It does not merely preserve its assets but shares them with the community through cultural initiatives and new forms of storytelling. In this way, the enterprise becomes a catalyst for social and cultural value.”